You’ve all seen Bob Costas’s little rant on endzone celebrations by now, yes?

I think it’s fair to say that most people don’t necessarily disagree with his points, but Linda Holmes takes issue with his introduction, where he said, “For those of you too busy keeping up with the Kardashians to notice, we live in a culture that in many ways grows more stupid and graceless by the moment.”

[T]here was something off-putting about Costas’ stately insistence that everything more studied than the Lambeau Leap is a sign that we’re “stupid and graceless” and that somehow, this all comes back to his suspicion that you’re watching the Kardashians on television, as approximately 1 percent of the U.S. population does. (Kardashian’s current reality show is pulling roughly three million viewers out of a U.S. population of 300 million.)

But what did Costas say to the 99 percent of the country that doesn’t watch the Kardashians? Why are they being hectored and insulted in that snide, sarcastic way about something they don’t watch, and why is that a necessary tenderizer before they’re ready to be hit with the perfectly obvious point that hotdogging in a way that costs your team a touchdown is dumb?

Mind you, I’m not anti-Costas. Did you see his interview with Jerry Sandusky? Definition of class.

But talking down to your mass audience is I believe the first step to becoming Andy Rooney. And no one wants that.